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Late Night Tales Festival Tour - The Big Chill

Provided by Insync Events
Target ABC1 25-35 year olds with Late Night Tales at The Big Chill - creating the ultimate festival experience.

Tell us about the Opportunity / What is it?

Late Night Tales (LNT), the critically acclaimed compilation brand synonymous with some of the worlds most interesting musical artists will be providing the ultimate "house party in the park" festival experience in partnership with a forward thinking brand. Eclectic records played by artists appearing at the festival and former compilers (see attached) to include spoken word, visuals and special one off performances will provide the intimate must attend party in a large event that everyone will want to say they were at.

What is the Marketing Objective?

Integration into nationwide PR and marketing campaign across a broad spectrum of media - opportunity for on going partnership for all other LNT activity throughout 09 to include...Latitude festival, Lovebox festival, LNT Album launches - Snow Patrol and Cinimatic orchestra, Camden crawl, Late night tales @ Roundhouse, LNT xmas party Lock Tavern, LNT pop up bar in East London throughout July 09 -plus several other major UK festivals tbc.

How does it work?

We are looking for a brand partner to create the "must attend" area of the festival - throughout the day and while the main stage shuts down we will provide an all night session that reflects the brand in question and the nature of the compilation series - see attached presentation for more information.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Alignment with critically acclaimed brand, access to otherwise inaccessible artists - Opportunity to use content including exclusive Groove Armada track and Artic monkeys Matt Helders - Opportunity to co-produce compilation album, plus category exclusivity, branding & link on LNT website, branding on all print material - Full involvement with PR campaign including dedicated press release, web link on www.bigchill.net, opportunity to stock all bars on site, full page in festival programme (audience 40k) plus the opportunity to co-brand merchandise.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAudience of 40k, predominately 25-35 year old ABC1's
25 - 34
35 - 44
Both
AB
ABC1
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / ARTS
SPONSORSHIP / MUSIC / DANCE
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