This unique presale partnership opportunity enables you to offer your customers access to a ring fenced allocation of festival tickets before the tickets go on general release for all 12 of our 2014 events. Offering a Festival presale creates brand loyalty by tapping into emotive relationships with artists. These tickets can be accessed via a brand owned portal, meaning your brand can capture data and build customer profiles through this process.

A presale partnership across our festivals will target the hard to reach 18-24 year old gig/festival going, tech savvy, early adopters. This audience crave information and want to be the first to know, it is their social currency. Offering a Festival presale taps into this and creates brand loyalty through engagement and reward. You will be communicating with genuine music fans in a highly emotive state, by providing early access to tickets for their favourite artists.

The partnership gives you the right to offer your customers access to an allocation of festival tickets before the tickets go on general release. As part of the opportunity,you will own your brand portal where customer's access these presale tickets. This enables your brand to capture data and build customer profiles through this process. The ticket transaction will take place on a secure Ticketmaster platform.

Brands such as O2 and AMEX have both benefited massively from using the presale gig/festival ticket mechanic in the past. O2 are now the number 1 brand in music and over 1.2 million of their customers actively use Priority Ticketing.

Live Nation UK reaches fans from all consumer segments, over 1.5 million consumers attend our festivals each year. They reach over 8 million visitors per month across the Live Nation Entertainment digital network. A presale mechanic of this kind will also generate a substantial volume of online discussion and engagement across social media.