This idea is archived

Living in Style - reach key home/garden/lifestyle market

Provided by Archant Suffolk
Essential guide to living and lifestyle, timed insertions in East Anglian Daily Times & Evening Star, leading dailies, 7 x p.a.

Tell us about the Opportunity / What is it?

Become involved in the home, garden and lifestyle markets within Suffolk and North East Essex. LIVING IN STYLE is published 7 times a year and inserted within the market leading daily titles East Anglian Daily Times and Evening Star. A stylish publication, written by professionals, timed to match the peak retailing cycle, promoted extensively throughout the daily and weekly portfolio as well as on line and via emails. Sponsor or advertise and engage with the receptive consumer market of this buoyant geography.

What is the Marketing Objective?

Raise brand profile, trial products, test new products, encourage trial of existing products, drive traffic to stores, drive traffic to website, show case product range, gather consumer information through engaging with consumers in print and online. Joint promotions available.

How does it work?

Living in Style product reaches consumer market via market leading daily newspapers (as insert) and as an online entity. It is timed to be in the market at key spending periods when house, garden and ways of living are traditionally uppermost in customers' minds. Clients can have links to their sites and engage with readers through competitions, offers, data collection and email marketing opportunities.

Who's used it in the past?

Garden furniture suppliers, garden centres, interior decorators and designer, household goods - linens, furniture, brown and white goods. Kitchen designers, tile suppliers, lighting shops, fabric and painting finishes. Galleries, carpet companies, DIY stores and building material suppliers.

Features / Benefits

This offers clients a range of coverage from individual features such as advertisements, sponsorships as well as the opportunity to become involved in the content provision. Competitions, promotion of Living in Style throughout the Archant Suffolk portfolio as well as online gives this lifestyle supplement a welcomed status in consumers' minds.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 100k readers for each of the 7 editions
35 - 44
45 - 54
Both
ABC1
C2
LOCAL MEDIA / REGIONAL
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandAll YearBUILD AWARENESS
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