CASE STUDY: British Basketball co-promotional campaign

Provided by RadioWorks Ltd
Capital Radio Yorkshire encourages ticket sales for the British Basketball 3 day event at the Sheffield Motorpoint Arena
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What was the Challenge / Background of the Campaign?

The challenge of the campaign was to encourage ticket sales for the British Basketball 3 day event at the Sheffield Motorpoint Arena. To achieve this we ran a 1 week co-promotional campaign on Capital Radio Yorkshire. A co-promotion harnesses the power and authority of the radio station to raise awareness and highlight a specific event and its details (i.e. dates, venue, what's on), therefore making listeners aware of the event and increasing ticket sales / footfall. Find out more...

What was the Campaign Objective?

To encourage ticket sales for the British Basketball 3 day event at the Sheffield Motorpoint Arena on July 14th
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kCampaign achieved 15.75% increase on booked impacts
16 - 24
25 - 34
Both
All
LOCAL MEDIA / REGIONAL
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NorthAll YearBUILD AWARENESS
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