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LOST can be sponsored on Sky One

Provided by Sky Media
This is the opportunity for your brand to secure sponsorship of the biggest and most innovative show in broadcast this season.

Tell us about the Opportunity / What is it?

LOST is in its third series. Scary, intense and always exciting, this adventure will bring out the very best and the very worst in the people who are lost. LOST has defined TV drama over the last two years and has been the envy of every network. Today’s audiences demand more quality and flexibility than ever before, so Sky will exploit digital media platforms to make LOST available to our customers when they want and how they want… ensuring that they never miss the mysterious goings on of the survivors of Oceanic Flight 815. Supported by a £2m marketing campaign.

What is the Marketing Objective?

Build brand awareness amongst an increasingly hard to reach young, upmarket audience via exclusive cut-through across all broadcast and digital media platforms. Association with Sky One's biggest acquisition to date. Reinforce and/or shift brand values Deliver opportunties via digital platforms to engage with the sopnsors brand and driving traffic to a sponsors web, interactive and WAP channels.

How does it work?

15" sponsorship credits going into and coming out of all Lost broadcasts on Sky One and Sky Two with 5" sponsorship bumpers into and out of all commercial breaks. Sponsorship branding on all interactive lost content with link to a sponsor's own dedicated advertiser location. Sponsorship credits on all episodes broadcast on MySpace - the world's largest social networking website with over 6m unique users in the UK Sponsorship branding on all Lost web properties with clickthrough to sponsors own website. Sponsorship credits and branding on all Lost mobile content and WAP.

Who's used it in the past?

Sponsor of season 1 and 2 on Channel 4 was 118.com. A diverse range of brands have sponsored Sky One drama including Nissan, Olay Regenerist, Coors Fine Light Beer, Nivea for Men and Intercasino.

Features / Benefits

* Success of previous series on Channel Four means there is already an immense audience that is ‘hooked’ on Lost. * Series will deliver quality and flexibility by making full use of Sky’s Digital Media Platforms. * Opportunity to associate with the biggest and most innovative show on TV Sponsor will get exclusive first option on sponsorship of Lost Series-4. * Sponsor will benefit with logo accreditation on a huge cross network promotional campaign for the show. * Season-3 of Lost launched on ABC on 4th October, ranking #1 in it.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Adults 16-34, 1.34m reach, ABC 1 Adults, 1.9m reach
MOBILE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL19 Nov 06BUILD AWARENESSSPONSORSHIP / MEDIA
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