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Magic - Sponsorship of the Indulgence Show Sunday

Provided by Bauer Media
An opportunity to be involved in the ultimate Magic celebrity take-over shows.

Tell us about the Opportunity / What is it?

Opportunity to be associated with a unique, celebrity filled show on a Sunday evening. The sponsorship opportunity involves sponsor credits integrated within the show, trails within the week building up the association and strong online presence with the opportunity to be involved in the show's podcasts.

What is the Marketing Objective?

Massive opportunity to increase brand awareness and to encourage trial of your product to an ABC1 Adult 25-44. An opportunity to use the celebrities that feature in your TV ad, for example to further leverage your association. (if relevant celebrities.) Brand association with indulgence and music.

How does it work?

Each week a different well known magic celebrity gets to indulge in their choice of Magic favourite music and tells us what is in their personal music collection and why…mixed with original stories and anecdotes results in a really unique listen on a Sunday evening. Great for reaching this ABC 1 25-44 year old audience who are often at home on a Sunday, getting ready for their hectic week.

Who's used it in the past?

Grazia magazine, Galaxy Promises.

Features / Benefits

This opportunity can be tailored to meet your needs. Hear a whole host of celebrities from actors and TV presenters, to celebrity guests indulging in their favourite music. The opportunity to be totally Ad free to give your message even greater stand out in a clutter free environment. As a sponsor we can look at running your advertising where ad breaks would have been. Subtle association with Celebrities who fit the Magic brand. Association of your brand with an indulgent positioning.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k76% of the audience are between 15-44, core 25-44
25 - 34
35 - 44
Female
Male
AB
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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