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Male orientated 6-sheet branding in UK Health & Fitness venues

Provided by QJ Media
Use 6-sheet branding to target male audiences in 226 venues around the UK (gyms, healthclubs, leisure centres).

Tell us about the Opportunity / What is it?

Communicate with active, affluent males, and access 1.53m males over a 2 week period with QJ Media. The ‘health-and-fitness male’ is objective-led and therefore, is keen to pass on information learnt, by word-of-mouth communication.

What is the Marketing Objective?

Educating Consumers or Build Awareness.

How does it work?

If you’re planning the grooming, nutrition, fashion and accessories, health, financial, travel, automotive or lifestyle categories, the ‘6-sheets (male)' pack allows you to target active males in a health and fitness environment. Package includes 6-sheet posters in high footfall areas (reception, gym, café, corridor to male changing-rooms, male changing-rooms).

Who's used it in the past?

Sure for Men, Cerruti Fragrances.

Features / Benefits

Gym Media allows you to target active, affluent, objective-led males, who focus on themselves for the duration of the dwell period they are in the venue. In February 2006, a piece of independent research had been conducted for us on a P&G campaign (pre and post campaign research in test and control venues) which showed a majority of people chose their fitness venue based on proximity, and not based on the network or chain. QJ Media are contracted to over 600 health & fitness venues with the Fitness Industry Association (www.qjgroup).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kFootfall over 2 weeks = 1.53m males
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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