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Metro 2009 Fantasy Rugby Sponsorship

Provided by Metro (Associated Newspapers)
Unique opportunity to be the headline sponsor of the online Fantasy Rugby game hosted on Metro.co.uk

Tell us about the Opportunity / What is it?

Metro bring you another great opportunity for a brand to be the first headline sponsor of Fantasy Rugby, a fun and interactive game for all Metro.co.uk visitors. This is a fully integrated multi-media partnership involving Metro, Metro.co.uk, Metro Fantasy Database and Metro.Mobi. We recruit through editorial pieces in paper, display adverts as well as ¼ page advertising Sport and potential front cover flashes. The package includes full branding and sponsorship. We are open to working with brands to deliver a package that achieves your objectives.

What is the Marketing Objective?

Brand Awareness, Building affinity with sport, Building Loyalty with current consumers

How does it work?

The interactive game is free to play on metro.co.uk and is being promoted through the Metro paper and online. £10,000 up for grabs; £75m fantasy money; 15 players, Easy registration; Up to 5 teams per person; Up to 5 mini leagues.

Who's used it in the past?

This is Media first opportunity.

Features / Benefits

This is a unique opportunity to be the headline sponsors of one of the biggest FREE Fantasy Rugby games. You can work with the team to maximising engagement with all types of players and within the newspaper. The team at Metro are highly experienced. The sponsorship opportunity focuses on integrating the client into the fabric of the game.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 18-44 year old city dwellers
25 - 34
35 - 44
Male
AB
LOCAL MEDIA / REGIONAL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL07 Feb 09 - 21 Mar 09INCREASE LOYALTYSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / RUGBY
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