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Metro Mobile - Target tech savvy urbanite consumers

Provided by Metro (Associated Newspapers)
Metro have launched an exciting new mobile web service to target the more tech savvy consumers from Metro's urbanite audience.

Tell us about the Opportunity / What is it?

Metro have launched an exciting new mobile web service to target the more tech savvy consumers from Metro's urbanite audience. There are a large range of opportunties for brands to work with Metro Mobile. Brands can work with Metro Mobile alongside the other elements of the deals that they work with Metro on such as cover wraps, sampling, competitions, online etc. Consumers can enter the site by entering metro.mobi or m.metro.co.uk into a mobile browser.

What is the Marketing Objective?

Build Awareness, Drive Loyalty

How does it work?

Brands can access the full range of mobile advertising from from homepage banners, display ads on all pages, competitions, Fantasy Football etc.

Who's used it in the past?

This is a media first opportunity for a brand.

Features / Benefits

- The team at Metro are highly experienced and have delivered many successful campaigns for our clients - Accessing internet over the mobile has grown significantly in the past 2 years - Metro Mobile is seeing user growth of 20% per month since the launch in October - Engage with the more tech savvy urbanite consumers

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18-34 Urbanite Tech Savvy / Slight Male Bias
16 - 24
25 - 34
Both
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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