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MIRADA: Mobile vouchers redeemable in convenience stores!

Provided by Mirada
For the first time, mobile coupons can be redeemed in 20,000 convenience stores across the UK

Tell us about the Opportunity / What is it?

Mirada offer an exciting, unique promotional tool, exclusive in the UK. The 200,000-strong PayPoint kiosk network, found in convenience stores and petrol stations UK-wide, offers the opportunity for brands to run mobile promotions whereby a unique code sent to mobile can be redeemed instore. The code can allow the issuing of BOGOF, discount, free, cashback promotions.

What is the Marketing Objective?

FMCG product marketing. Increase sales. Raise brand loyalty. Increase brand awareness.

How does it work?

Mirada handle all technical aspects of this SMS / PayPoint marketing tool. Mirada can issue PIN codes to mobile in response to a text-in prompt, or an outbound Direct Marketing to mobile activity. Codes are unique and once validated are then cancelled.

Who's used it in the past?

This is a brand new opportunity!

Features / Benefits

Huge potential. Technically exciting! Utilises the most 'always on' mobile Low cost

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kConvenience store audience.
16 - 24
25 - 34
Female
Male
ABC1
MOBILE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearINCREASE LOYALTY
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