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Mother's Day on eBay, contextual & highly targeted opportunities

Provided by eBay
Take advantage of eBay's market leading targeting opportunities to reach partners and families in advance of Mother's Day

Tell us about the Opportunity / What is it?

The Mother's Day opportunity is a huge one. Most people have a mum and of course even mums have mums! However, finding a suitable platform for a Mother's Day campaign is not straightforward. Using eBay UK, advertisers can take advantage of detailed data sets and market leading targeting tools to reach core audiences. Targeting is supplemented with contextual opportunities including dedicated eBay channels for Celebrations & Occasions, Home & Garden and Baby & Toddler.

What is the Marketing Objective?

Promote the brand and/or product to an engaged audience of shoppers at the point of purchase

How does it work?

Please see the supporting pdf presentation. In brief, eBay can target partners and families through relevant channels including Celebrations & Occasions, Baby & Toddler and Home & Garden. There will also be a dedicated Mother's Day feature on the site the advertiser can benefit from. eBay's sophisticated targeting tools can identify target audiences, purchasers of gifts (such as flowers and chocolates) to deliver the advertiser's message

Who's used it in the past?

eBay has partnered with 1000's of retailers and advertisers to drive sales around key times of the year or around key audiences

Features / Benefits

The Mother's Day opportunity is a huge one. However, finding a suitable platform for a Mother's Day campaign is not straightforward. eBay's reach of 17m UK shoppers (not simply users) is compelling and advertisers and retailers who offer PayPal further benefit from an audience who over index on this efficient payment system - perfect for making spot purchases

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k17m unique users/month with a 'ready to shop' mindset
All adultsFemale
Both
ABC1
Main Shopper
Kids HH
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 06 Mar 16INCREASE SALESBRAND STRATEGY
PRODUCT PLACEMENT
SHOPPER MKTG
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