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Mount Pleasant Series 4-Cross Platform Sponsorship Opportunities

Provided by Sky Media
Back in its fourth series, the residents of Mount Pleasant are once more opening their doors to current fans and new viewers.

Tell us about the Opportunity / What is it?

Back in its fourth series, the residents of Mount Pleasant are once more opening their doors to current fans and new viewers. A brand now has the opportunity to engage with a returning audience through sponsorship and product placement across multiple platforms.

What is the Marketing Objective?

Mount Pleasant is in its 4th series, boasting a loyal and returning fan base, thus giving a potential sponsor a more engaged and passionate audience.

How does it work?

Product placement is available in series 4 of Mount Pleasant. A modern and up to date setting, the homes of the main characters could feature products found in day to day use. There is feature on cleaning in one episode. The filming for this series starts on 17th March. Also available is sponsorship of Sky Go which will deliver an estimated 34k unique impressions. Give your sponsorship further standout through our online opportunity including sponsorship of On Demand that will deliver an estimated 124k number of views.

Features / Benefits

• Much-loved British talent gives the show more credibility, therefore building a positive association with the brand. • Mount Pleasant 4 content can be found on demand and online. This will cement the partnership even more and allow a potential sponsor to reach audiences across different mediums. • A sponsor can build and enhance upon their association with the content further through Product Placement. This will increase the viewers awareness of the brand through the benefits of Sponsorship and PP combined.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsWomen 24-44 predicted TVRs: 1.77
25 - 34
35 - 44
45 - 54
Female
ABC1
Main Shopper
MOBILE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Aug 14ENGAGEMENTPRODUCT PLACEMENT
SPONSORSHIP
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