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MTV Dance: Your Resident DJ

Provided by Viacom Brand Solutions
MTV Dance has access to the biggest and best sounds around - keeping you in touch with the hottest dance tracks available.

Tell us about the Opportunity / What is it?

MTV Dance features one-off TV specials showcasing events and MTV Europe's dance programming. Dance videos are interspersed in the evening with bite-size chunks of interviews / dance news / voxpops etc. Interacting with our audience, MTV Dance Weekender allows viewers to text in their 'shout outs', which are then shown on screen.

How does it work?

VBS can create a unique promotional package to match your marketing objectives and budget. The usual sponsorship package uncludes front credit (10 secs) and end credit (10 secs), with (5 secs) in and out of each scheduled break. The (5 sec) credit is also attached to all promotional trails for the programming. However, VBS can also create bespoke live advertisements for your brand, to run in commericial airtime. There are also opportunities to develop ad funded programming and sponsor events.

Who's used it in the past?

Numerous clients have chosen to partner with MTV in the past, including Nike, Motorola, Adidas, Twentieth Century Fox, Coca-Cola, Electronic Arts, Estee Lauder, Puma, Procter and Gamble, Sega and Universal among others. If you are interested in seeing case studies of these effective partnerships, please do not hesitate to get in touch.

Features / Benefits

MTV has been voted as the most valuable media brand by Interbrand for the last 6 years. MTV Dance has a back-to-back video format, which provides a playlist that is perfect for its audience. A combination of regular enhanced music programming, themed days/weekends and a 24/7 interactive service has made MTV Dance stand out above its competitors. MTV Dance plays the best upbeat music and knows how to engage its viewers on-air, online and on the ground.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThe core target audience are aged 16-34
16 - 24
25 - 34
All Genders
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / DANCE
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