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MTV Hits - More Hits, More Often!

Provided by Viacom Brand Solutions
MTV Hits brings you an unashamed mix of poptastic tunes and celebrity gossip.

Tell us about the Opportunity / What is it?

Become a partner with MTV, the youth channel packed full of innovative and provocative shows and exclusive live performances. We can help you to reach the 16-34A audience helped by our deep understanding and unique expressions of the music genre. With a combination of back to back videos, intelligent music packaging, editorial, presentation, long form programming and audience interaction, MTV is seen to lead and define music television, offering the ultimate youth orientated viewing experience, essential for every young person in the UK.

What is the Marketing Objective?

MTV Hits' tone of voice is cheeky and fun. It is all about charts - what's popular right now: 'Hits' provides the gossip, the stars and the soundtrack to our core girl-audience's lives.

How does it work?

VBS can create a unique promotional package to match your marketing objectives and budget. The usual sponsorship package includes a front credit (10 secs) and end credit (10 secs), with (5 secs) in and out of each scheduled break. The (5 secs) credit is also attached to all promotional trails for the programming. However, VBS can also create bespoke live action advertisments for your brand, to run in commercial airtime. There are also opportunities to develop ad funded programming, sponsor MTV events and press advertising, as well as online media and microsites

Who's used it in the past?

Numerous clients have chosen to partner with MTV in the past, including Nike, Motorola, Adidas, Twentieth Century Fox, Coca-Cola, Electronic Arts, Estee Lauder, Puma, Procter and Gamble, Sega and Universal among others. If you are interested in seeing case studies of these effective partnerships, please do not hesitate to get in touch.

Features / Benefits

MTV has been voted as the most valuable media brand by Interbrand for the last 6 years. MTV Hits has a back-to-back video format, which provides a playlist that is perfect for its audience. A combination of regular enhanced music programming, themed days/weekends and a 24/7 interactive service has made MTV Hits stand out above its competitors. MTV Hits plays the best music and knows how to engage its viewers on-air, online and on the ground, via its Hits parties.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-34 year olds
16 - 24
25 - 34
All Genders
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEBRANDED CONTENT / TV
EXPERIENTIAL
SPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / POP
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