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Multi-Channel Satellite/Cable TV 'Daypart' Sponsorship 'abc1'

Provided by Digital Media Sales
Opportunity to sponsor cost effectively across leading Satellite/Cable Channels within the DMS portfolio.

Tell us about the Opportunity / What is it?

One of the biggest projects for Disney is taking the famous ‘abc’ brand and launching it overseas. They are capitalising on their heritage as a multi-billion dollar broadcaster and as a pre-eminent programme maker. Disney is a very successful programme maker and has never had a commercial vehicle in the UK on which to showcase it. They have recognised that there is an opportunity to offer better quality content v’s other channel in the UK market. High production value, safe family programming ‘abc’ award winning, $1 million plus per hour production cost content

What is the Marketing Objective?

Build brand awareness and association with a particular audience at a particular time of day.

How does it work?

DMS will broker a 3 month sponsorship on one of their channels. DMS can also offer assistance with the creation of sponsorship copy if required (details on request). Our network of relationships, created over the past 20 years, offer clients direct, regular and professional access to the advertising market.

Who's used it in the past?

abc1 is new to the UK, Disney programming now available to sponsor for the first time.

Features / Benefits

The sponsorship allows clients to enjoy the benefit of brand association on the Disney owned general entertainment channel abc1, available on Satellite, Cable & Freeview

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReaching 3,750,000 viewers per month
16 - 24
25 - 34
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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