Sponsorship opportunities on truTV general entertainment channel
Provided by Turner Media Innovations
truTV is exciting content focussing on real people and real situations. With a mix of original and unscripted programming.
Tell us about the Opportunity / What is it?
truTV is exciting content focussing on real people and real situations. With a mix of original and unscripted programming, truTV will build on successful content pipeline from USA complimented by strong acquisition partners-Endemol+ Zodiac . What makes a truTV programme.Comedic & explosive situations, skin-crawling challenges and strong character narratives. truTV are offering brands a number of advertising and sponsorship opportunities.
What is the Marketing Objective?
This is an excellent opportunity to build awareness of your brand with the core audience of C1,C2 35-55 year olds with a male skew. Men aged 35-44 C2 are at the heart of the truTV audience.
How does it work?
Opportunities include: Channel Sponsorship; Primetime Sponsorship; Daytime Sponsorship; Weekend Takeovers; Show Sponsorship; Bespoke Branded Content and truTV Promotions. Programming will include: Fear Factor, a competition reality series; Redneck Island, where a group of contestants, stereotyped as "rednecks", are stranded on a deserted island as they compete for food and immunity; Killer Karaoke, where contestants are challenged to sing with the most diabolical distractions. Please see attached document for a full schedule and summary of programming.
Who's used it in the past?
This is brand new opportunity opening up existing and potential new categories to the Turner portfolio -Alcohol-Gaming-Retail(HFSS)-Motoring-Finance-Confectionary-Cosmetics-Soft Drinks-FMCG -Pharmaceutical-Telecoms-Travel-DR
Features / Benefits
Female skewing audience throughout day until 4pm with tru original programming. From 4pm Male audience picks up and leads through early peak with tru original programming and 'anti-soap' style shows. Both male and female viewing spikes from 8pm with primetime first run 'character driven' shows to target joint viewership. The launch of the channel will also be supported by a full marketing and PR campaign to grow awareness and drive habitual viewing amongst target audience. The Channel widens Turner's UK portfolio and will include UK First Runs.