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Multi-Dimensional Promotions with The O.C.

Provided by Warner Bros. Entertainment Uk
Opportunity to promotionally link with The O.C. - the worldwide teen TV phenomenon.

Tell us about the Opportunity / What is it?

The O.C. is a cult TV series, now in its third season, which depicts the lives and loves of the privileged inhabitants of Newport Beach in Orange County, California. With a reach of over a million loyal viewers every week in the UK, it's a great way to talk the language of aspirational, fashion conscious, impressionable young women. You can't open a magazine without reading about it or its stars. We can work with you to develop bespoke promotions to complement your brand.

What is the Marketing Objective?

Brand attitude; A great way to talk the language of aspirational, fashion conscious, impressionable young women.

How does it work?

Bespoke promotions - anything from a simple on-pack promotion offering a visit to the set, shopping with The O.C.'s stylist or DVDs etc. to licensing to a fully-coordinated campaign. This would be tailored to your needs but could be as broad as online, mobile, advertising etc. Please note season 3 will conclude on Channel 4 around Jun/Jul 06. Season 4 likely to start Jan 07.

Who's used it in the past?

Covermount DVD promotion with CosmoGirl magazine in April 2006 for The O.C. included 5-page in-magazine supplement, online support and cover activity. Nestle Cereal Partners on-pack DVD covermount for the Fitnesse brand for Joey (another Warner Bros TV product), plus instore POS and TV ad campaign.

Features / Benefits

A chance for your brand to be associated with a worldwide teen phenomenon, and some of Hollywood's hottest young talent including Mischa Barton, Adam Brodie, Rachel Bilson and Ben McKenzie. Great for cutting through to a young, impressionable audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1m viewers / week
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESALES PROMOTION
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