This idea is archived

New sponsorship opportunity with JK & Joel on Virgin Radio

Provided by Virgin Radio
Liven up your weekends with JK & Joel with the opportunity to sponsor their new weekend show on Virgin Radio.

Tell us about the Opportunity / What is it?

JK & Joel are one of the most exciting British broadcast DJs in entertainment today. Having worked together for the past eight years, they are well known for infusing their radio shows with wit, satrical humour and a sprinkling of mischief. Their brand new Virgin Radio show will stir the nation on Saturday and Sunday mornings with a mix of music and irresistble, infectious chat.

What is the Marketing Objective?

Brand awareness.

How does it work?

Potential features depending on brief. 3 x 10" branded in-show sponsorship credits 3 x 30" promotional trails with a mutually agreed strapline On-line: The sponsor will have a permanent presence within the JK & Joel section on www.virginradio.co.uk Editorial to support the show and a link to the sponsor's website Supporting inclusion in our opt-in newsletter

Who's used it in the past?

New show

Features / Benefits

Like with all sponsorships at Virgin Radio, we will always try to go beyond just the promotional trails and in show credits. We believe in getting the sponsor involved within the show, through bespoke features, to a point that it benefits the sound and output whilst feeling natural to our listeners. This way a sponsor can connect and engage with our audience with their key messages.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kReach 5.6 million, frequency 31.62
16 - 24
25 - 34
Female
Male
AB
ABC1
ONLINE
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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