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New Woman and Agnes B Case Study

Provided by Bauer Media
New Woman- the only magazine to combine gorgeous fashion and beauty pages, glamorous celebrity features and real life experience

Tell us about the Opportunity / What is it?

Reader Event with Agnes B - Advertorials promoted the collection and showcased them to our readers. Beautiful photography shot by the New Woman fashion team creating a beautiful page and a call to action to attend a VIP event was flagged up, the first 150 readers received tickets to attend where they received champagne, discounts, style advice and goody bags. We ran a follow up advertorial to showcase the event and further promote the collection.

What is the Marketing Objective?

Raise awareness. The case study for Agnes B shows an audience that was not familiar with the label, we wanted them to interact with the brand in store and get it onto consumers’ radar.

How does it work?

New Woman can offer bespoke creative solutions. Reader events, the New Woman fashion and beauty team can offer their expert advice, relevant to the brand and can create a bespoke experience to tackle your objectives. Advertorial or Edvatorial can give you a further opportunity to communicate the brand/collections.

Who's used it in the past?

This was a bespoke creative solution designed for Agnes B. Please see attached case study for more details.

Features / Benefits

The vision of NW is to be, “even more inspirational and gorgeous than ever before, whilst retaining its gutsy and irreverent attitude” - proving that you can be funny and glamorous! NewWoman.co.uk runs up to 20 giveaways at a time. The website offers online entry to magazine competitions, an archive of New Woman's Q&As, 100 under £100 fashion section. New Woman Email gives the latest celebrity gossip, style tips, and giveaways. They can also win a great prize by signing up to the New Woman database and with the Newsletter competitions.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
25 - 34Female
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MEDIA
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