This idea is archived

New Woman - Fashion Awards

Provided by Bauer Media
Multi-platform fashion sponsorship, targeting 25 - 35 year old women.

Tell us about the Opportunity / What is it?

Build on New Woman fashion credentials and reader feedback to deliver the first true reflection of consumer fashion trends. A gorgeous, glamorous inspirational event that will celebrate fashion and innovation. The perfect chance to align your brand with designer directions and high street trends.

What is the Marketing Objective?

Raises brand awareness through brand association with New Woman and fashion. Encourages trial through sampling and drives readers to store through magazine and website promotions. Wide reach via multi-platform activity across Bauer properties.

How does it work?

Three categories: Designer; High Street; Celebrity. Awards are voted by magazine readers and online users. Campaign runs over 6 months, pre, during and post event. All awards are announced by a celebrity at a glamorous London venue in 2006, with 200 readers, celebrities and fashion industry guests.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

This opportunity can be tailored to meet your needs. Develop long-term and strategic partnership with one of Britain’s leading glossies. Access close to a million high spending, responsive women each month. A multi-platform idea with both trade and consumer PR opportunities. A brand new idea that can be tailored to meet your marketing objectives.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1million readers a month
25 - 34Female
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEXPERIENTIAL
SAMPLING
SPONSORSHIP / MEDIA
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