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Nick Jr. - Reach 1.5m children aged 2-5 with join in TV

Provided by Viacom Brand Solutions
The best way to reach pre-schoolers and 3 million housewives in a unique and interactive environment.

Tell us about the Opportunity / What is it?

There are opportunities for clients to partner with Nick Jr. to reach your consumers through commercial advertising, interactive advertising, on air promotions, sponsorship or specific programmes, events, online micro sites, magazines, interactive gaming, mobile and loyalty cards. With details of your marketing strategy and objectives, we can create a unique promotion to tie in with your given budget and other brand creative.

What is the Marketing Objective?

Reaching housewives with kids and Preschoolers to drive sales and build brand awareness.

How does it work?

All opportunities within Nick Jnr will be tailored to deliver a guaranteed return on any investment. We take on board your budget, timings and objectives to create a bespoke media solution. From TV sponsorship and events to magazines Nick jr talks to kids and their mums in an informed and genuine manner. Involving the kids in activities is key and is part of the "Join in" positioning.

Who's used it in the past?

There are a number of advertisers and brands that have partnered with us to create unique campaigns - Leapfrog, Pampers, Mattel, Hasbro, Danone, Disney and Heinz are a few examples. We have a number of case studies highlighting past successes and would be happy to discuss new opportunities with you that are in line with your brand.

Features / Benefits

Nick Jr's average rating is up 50% YOY. Nick Jr. is the most established pre-school channel. It has just the right balance of education and entertainment. So far more than 7 million viewers have joined in with favourite shows such as Dora the Explorer, Blues Clues and Little Bill. 71% of mums of Nick Jr. viewers agree that Nick Jr. 'understand pre-schoolers' and 76% of mums of 1-5 yr olds say Nick 'is a channel I trust' making it the most trusted commercial channel followed by Channel 5's Milkshake (72%). *Source: BARB 2003 & 2005

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details20% of kids aged 4 to 15 years
0 - 9
25 - 34
Female
AB
ABC1
MAGS / CONSUMER
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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