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Observer Woman: The Observer's monthly magazine

Provided by Guardian Newspapers Limited
Observer Woman will be the latest addition to The Observer's award-winning monthly magazine offering

Tell us about the Opportunity / What is it?

Observer Woman will offer an entertaining and intelligent look at all aspects of sex and relationships, style, shopping, health and beauty. The magazine will be glamorous and irreverent with a broad and inclusive appeal. Readers can expect the high standard of writing associated with the existing Observer magazine titles as well as new columnists and celebrity guest contributions. The magazine will be produced by the team behind the highly acclaimed Observer Food Monthly magazine. It will be edited by Nicola Jeal, former editor of Elle.

What is the Marketing Objective?

Observer Woman offers the perfect opportunity for you to reach affluent, upmarket men and women in a high quality environment.

How does it work?

68 pages, published on the second Sunday of every month, the launch will be supported by heavyweight marketing spend - TV, press, cinema, outdoor.

Who's used it in the past?

N/A

Features / Benefits

The Observer sells more copies than the typical women's monthly magazines. A unique new offering to the market, covering women's interests with the Observer's wit and intelligence. Greater impact: Low ad/ed ratio means greater impact for advertisers. Generating a bigger audience: The Observer's monthly magazines add an average of 7% to the titles average circulation. Nearly 1/5 of all repertoire quality Sunday newspaper readers would consider buying the Observer if Observer Woman was included in the package (TNS Oct 05).

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details439,935 sales each Sunday
25 - 34Female
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTDIRECT MARKETING
PUBLIC RELATIONS
SAMPLING
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