Tell us about the Opportunity / What is it?
Sponsoring the Smooth Radio Drivetime Show is a great way to showcase your brand on a national scale. Listener favourite Carlos hosts the show from 4pm - 8 pm every Monday - Friday on Smooth Radio and provides great music at the end of the Smooth Workday! Smooth listeners can also hear the Smooth Box Office with suggestions of great nights out, there's the chance to win £1,000 at 5.30 and then there's a decade of great memories in the "70's @ 7'.
How does it work?
The sponsor of Smooth Radio Drivetime will receive 3 credits per hour from 4pm - 8pm (Monday - Friday). The sponsorship will allow clients to deliver key messages in sponsorship credits across the show. Sponsorship credits can be regularly updated to reflect relevant brand messaging.
Who's used it in the past?
The show was previously sponsored by Honda
Features / Benefits
The sponsorship would be a partnership between Smooth Radio and the sponsor. To make the sponsorship bespoke we could introduce a regular feature on the Drivetime show page on smoothradio.co.uk, allowing 24 hour interaction with the Smooh Radio audience. Smooth Radio could also offer value through brand inclusion in bi-weekly newsletters which are sent to over 70,000 subscribers.