CASE STUDY: Arriva Trains use TV as a platform for success

Provided by Thinkbox
Arriva Trains wanted to promote their reduced ticket prices for the 55+ market.
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What was the Challenge / Background of the Campaign?

Arriva Trains had previously used local radio to promote its Club55 ticket offers. They had wanted to use TV but were concerned about potential return on investment. Arriva wanted to target the 55+ market and also to raise the profile and identity of the brand. They needed a TV solution that would demonstrate to the public that Arriva Trains offers great value for money and is a convenient transport solution. Their specific objective was to achieve 14,000 ticket sales during the campaign.

What was the Campaign Objective?

To drive ticket sales and promote their Club55 deal
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAdults 55+
55 - 64
65+
Both
ABC1
Retired
RADIO / NATIONAL
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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