Cost effective TV advertising from Turner Media Innovations
Provided by Turner Media Innovations
Advertising on TV doesn't have to cost a small fortune, Turner Media Innovations can tailor TV advertising suit your budget
Tell us about the Opportunity / What is it?
The idea that a TV ad will really set you back is just one of the myths out there about broadcast: in fact, we'll tailor telly to suit your budget. Turner Media Innovations create opportunities for brands across the whole Turner Media network, including the kids channels Cartoon Network, Cartoonito, CNToo and Boomerang, plus the adult channels TCM and Adult Swim. We offering unique access to this fully integrated, multiplatform network spanning across TV, online, mobile, licensing and merchandising and can create bespoke cost effective solutions to suit your needs.
What is the Marketing Objective?
Opportunity to build awareness of your brand with cost effective TV advertising across the Turner Media Innovations network.
How does it work?
Our in-house creative, sales, insight and digital teams are here to make your ad happen- and they sit alongside our network and web teams. So you've got a one-stop shop for your spot.
Who's used it in the past?
Examples of work include Nerf Dart Tag for Hasbro where we were tasked with creating a cost-effective engaging cross platform promotion to promote awareness of Nerf DART Tag. We made a 30 second webdrive spot leading to a microsite that gained over 70,000 page views and thousands of competition entries. We have also created an inexpensive but engaging launch for Bluw's new product, Eggbods. We created an egg-cellent Easter campaign on Cartoon Network, along with a microsite and competition which had over 4,000 entries.
Features / Benefits
Our channels are outperforming the kids commercial marketplace. Since January 2010 we've had the largest share of impacts for all children aged 4-9 (BARB, Jan-Dec10 and Jan-March 2011) - and we're still growing! When it comes to advertising to kids, we've got it covered.
campaigns on our channels are highly effective and have been proven to boost sales by 17% for Toy campaigns