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Partner the Country Living Magazine Christmas Fair 2012

Provided by First Field Marketing
Upper Street Event invites a wine brand to become a key partner for the Country Living Magazine Christmas Fair gala evening

Tell us about the Opportunity / What is it?

Each year Upper Street Events invites a wine brand to become a key partner for the Country Living Magazine Christmas Fair in Islington, London. This is a contra opportunity to provide wine for the gala evening at the Fairs in return for a a high-profile package of branding opportunities. The Gala evening is an extremely popular part of the show; visitors come and enjoy a glass of wine while they shop and so it is a great opportunity to sample and sell your products to a high-spending and discerning audience.

What is the Marketing Objective?

Opportunity to build awareness and sample your brand with ABC1 women 35+.

How does it work?

At the show the partner will receive an insert of your promotional literature into the show goody bags (26,000 bags), branding at the show on all signage, 'You are Here' boards and show guide, space in the entrance to the Fair for pop-up banners, option for the staff to wear your branded t-shirts or aprons, bar stand to retail from (4.5 x 2.5), branding on the bar, bar stools,_1 x Event manager to manage all logistics, 3 x sampling staff, event management, reporting, photo & video footage and the opportunity to sell wine by the glass and by the bottle from the stand.

Who's used it in the past?

Please contact First Field Marketing for details of previous partners.

Features / Benefits

Pre-show benefits to the partner inclulde: logo, credit and web url printed in Country Living magazine (November issue) and on the flyer and direct mail for the Fair (250k items), dedicated page on the show's official website: www.countrylivingfair.com, rotating banner on all pages of website and complimentary tickets for customers and partners.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra DealReach 35,000 ABC1 women 35+
35 - 44
45 - 54
55 - 64
65+
Female
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
London07 Nov 12 - 11 Nov 12BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / ARTS
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