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Posted on 11 March 2011 at 14:44        Last modified on 14 October 2011 at 11:43 Printer Friendly View    Back to Homepage
Reference Title Provided By
7656 Partner with Q Live, an exclusive cross media opportunity Bauer Media

At a Glance

Guide Price
Contact for details   More information
Reach & Frequency 7.7m radio listeners, 3.8m TV viewers plus online users.
Target Audience
16 - 24
25 - 34
Male
ABC1
Media Type RADIO / NATIONAL
Location NATIONAL
Timings
Until 11 Mar 12   More information
Marketing Objective
BRAND ATTITUDE   More information
Opportunity Type SPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / ROCK
 

Tell us about the Opportunity / What is it?
Q is the UK's leading music brand which encompasses Q Magazine, Q Radio, QTV, Qthemusic.com and its legendary lunch-time knees up, the Q Awards. This is the opportunity to create a meaningful, long term relationship with the best live music via an exclusive partnership with Q Live. Brands can partner with Q to create a bespoke Q Live show on Q Radio, expand it's hugely popular live section in Q Magazine, create a brand new show commissioned for Q TV and present monthly intimate performances at Hard Rock Cafe. All elements of Q Live will be co-branded with our partner.
How does it work?
As part of the Q Live, Q Radio will create a bespoke Q Live show with 2 hours of the best live music every Sunday, 4 daily tagged live tracks from the Q archive & a weekly gig guide broadcast during the drive time show. Q Magazine will expand it's hugely popular live section & guarantee to review 5/6 gigs each month across a min of 12 pages. Q Now, a new show commissioned for Q TV, will countdown the top 10 pre release videos of the week. The show will be supported by branded promotions on Q TV & 4Music. Q Live will also include branding of live events & online activity.
Who's used it in the past?
This is a media first opportunity for advertisers.
Features / Benefits
This is an excellent cross media opportunity where all elements will be co-branded with our Q Live partner. Additional partner benefits include: - Corporate tickets to all live events - Award ownership at the Q Awards (Best Live act) - First option on brand growth opportunities (e.g. Q Live App - gig guide/ticket service etc ) - Editorial coverage across the 12 month period, across platform - Opportunities to visit the Q team, go to Q radio sessions, meet and greet new artists.