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Partnership with Independent Music 16 page Weekly Supplement

Provided by Independent News & Media
Multimedia partnership with Independent Music across print, radio, digital, access to download free music and bespoke editorial.

Tell us about the Opportunity / What is it?

Independent Music is a 16 page supplement free with The Independent on the first Saturday of every month. The supplement is also support with a radio show and an online music site offering access to free music. Ownership of Independent Music across all channels including sponsor accreditation ad sites in print and online and radio show is currently on offer. There is also the opportunity to run branded competitions on the radio show and magazine. We can also give brands access to free music (full tracks) to stream and download for readers.

What is the Marketing Objective?

Align a brand with energy music across a variety of genres and platforms. Create high quality content for use within The Independent channels and for use by the client.

How does it work?

Our editorial team would work with the client to fit the music content with the commercial objectives. A partner will receive the following across the different elements: PRINT: front cover accreditation; editorial integration; bespoke features; advertising & branded traffic drivers. ONLINE: Ownership of Music site; free music; inventory; competitions; bespoke landing page; advertorial & branded traffic drivers to radio show. RADIO: Exclusive accreditation throughout; 30" pre and post roll spot ads Competition brought to you by....; live reads.

Who's used it in the past?

Previous commercial partners include Sony Ericsson, E-Music, STA Travel, O2, Renault and Passionato.

Features / Benefits

Independent readers Index highest out of all national quality press for "Music is important to my life" - 71% of readers agree with this statement. The Independent is positioned as one of opinion leading brands in the market offering a strong association with music. Partnership with Independent Music offers an alignment with high quality editorial and well as radio show content for use by client and exclusive access to music.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kPRINT: 741,000 readers; ONLINE: 7,995,958 unique users p/m
25 - 34
35 - 44
45 - 54
All adults
Both
ABC1
NATIONAL PRESS
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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