This idea is archived

Pitch Perimeter Advertising at major Sports/Football Stadiums

Provided by Fox advertising
TV Pitch Advertising at FA Prem/FA Cup/UEFA Cup/Football League matches . Delivering millions of males 18-44 on a weekly basis .

Tell us about the Opportunity / What is it?

Pitch perimeter advertising at high profile football matches offers a very cost effective method of communicating a brand to a very elusive TV and live stadium audience - 18-44 males with above average incomes. Football stadium advertising also offers one additional unique opportunity - to advertise on the BBC - and lose all other advertising clutter. We have been the market leaders for 30 years and can offer professional jargon-free advice. We hold EXCLUSIVE rights to the majority of FA Premier League stadiums.

What is the Marketing Objective?

Primarily Building Brand Awareness. We can also arrange trialling of products through sampling at football stadiums.

How does it work?

We provide you with a list of stadium lay-outs and rate-cards and you decide where you would like to place your brand based on your budget and national/regional/global brand objectives. Our prices always include the cost of production/transport & installation of your pitch advertising. All you have to do is supply your desired artwork. We can also provide you with detailed independent research about the sector/case studies/TV audiences. Bookings for the 2006/07 season start NOW!

Who's used it in the past?

Who hasn't?! Current clients include - Coca Cola /888.Com /Nationwide /Northern Rock /Bet365.Com /Carlube /Silverline - to name but a few.

Features / Benefits

Consistent weekly delivery in huge numbers of one of the most elusive target groups in the UK - wealthier 18-44 males. Your brand isn't prone to channel hopping as you are part of the action and in the process you can put your brand at the heart of the UK’s biggest and best loved sport. At no extra cost you also get the benefit of worldwide TV coverage of top matches (195 countries) which can help to build your brand on a global basis if that is also an objective.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kUK 10m+TV viewers weekly/ Worldwide 119m+ TV Viewers weekly!
25 - 34
35 - 44
Male
AB
ABC1
OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
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