This idea is archived

Place Your Brand in front of Students Taking a Gap Year

Provided by The Student Room
Create buzz and drive awareness among a huge community of cash-rich travelling youths.

Tell us about the Opportunity / What is it?

Over 2.5m students in UK take a gap year and they're looking for more than just sun, sea and sand. More young people are looking to get CV boosting gold out of their travel experiences. TSR provides platforms for reaching these people as we are the largest and only place that you can reach the youth community, when they are asking for advice, influencing each other and making decisions every day. Not only does TSR work perfectly with Twitter and Facebook but we're masters of SEO to help you generate conversations that will leave a legacy long after your campaign has ended.

What is the Marketing Objective?

Due to the huge reach we have to the youth market our opportunities provide the perfect platform for a range of marketing objectives from creating buzz and awareness for product launches to establishing you brand as the market leader amongst our audience. Targeting by age, gender, geographic location and interests means you can find those niche audiences but our reach means we can also handle brand awareness campaigns and ensure millions of 15-24 year olds know who you are.

How does it work?

The Student Room is a website young people value, trust and come back to whenever they need support, advice or information. They're talking to their peers about what matters to them and by placing your brand alongside relevant conversation you're targeting them when they're most responsive to your ads. With the rise in mobile usage amongst this demographic, The Student Room's mobile responsive site enables you to advertise and engage with students across multiple devices.

Features / Benefits

We don't hide our content behind password walls, which means that you can find out what people are really saying about your brand. We're uniquely positioned to connect to social networks, search engines and other sites so your message spreads further quicker. Word of mouth is one of the most effective forms of marketing but often the hardest to measure. We pride ourselves on developing really useful tools to help our customers engage with the student and youth market and measure the word of mouth success of their campaigns.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.9 million registred users
16 - 24Both
ABC1
Students
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSDIRECT MARKETING
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