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Private Practice on LIVING

Provided by ids
Opportunity to become the official sponsor of this brand new series from the US.

Tell us about the Opportunity / What is it?

From Shonda Rhimes, the Golden Globe-winning creator of "Grey's Anatomy" comes a story about finding a way to begin the rest of your life. Addison Forbes Montgomery is a renowned surgeon. Having left behind Seattle Grace Hospital, a broken marriage with Derek "McDreamy" Shepherd, and her torn relationship with Mark "McSteamy" Sloan, Addison moves to Los Angeles for sunnier weather and happier possibilities. Addison reunites with her friends from medical school, Naomi and Sam Bennett, joining them at their chic, co-op, Oceanside Wellness Center in Santa Monica.

What is the Marketing Objective?

Raise brand awareness.

How does it work?

Full details still tbc however scheduling will consist of 9 premier episodes showing on LIVING, with a minimum of 2 repeats, catch up weekends + an additional repeat on LIVING 2. Potential sponsor to have credits around all episodes.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Extensive promotional and marketing support with a minimum of 300 tvrs of promos and £500k marketing support. Estimated Women 16-34 reach (excluding promo's), 1+ 15% (946,000), 4+ 9% (556,000),

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kWomen 16-34
16 - 24
25 - 34
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL28 Jul 08 - 31 Jul 08BUILD AWARENESSSPONSORSHIP / MEDIA
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