This idea is archived

Programme sponsorship: Chloe's Closet

Provided by Turner Media Innovations
Great opportunity for a brand to partner with Cartoonito and grow awareness amongst both our preschool and housewives audience.

Tell us about the Opportunity / What is it?

Chloe's Closet follows the fun-filled adventures of an adorable, imaginative little girl named Chloe who discovers magical new worlds while playing dress-up in her closet. With each new costume Chloe tries on, she is swept up in a fantastical journey with her best friend and constant companion, her security blanket named Lovely Carrot. Chloes Closet airs regularly on our Preschool channel, Cartoonito. The channel is growing hugely in recent months and regularly rates as the biggest commercial preschool channel in the UK - its already the most widely distributed.

What is the Marketing Objective?

Build awareness amongst both our preschool and housewives audience.

How does it work?

All sponsorships carried on our channels are bespoke and built around the clients specific needs. Usually they'll contain a mix of on-air exposure and engaging online content, but the best thing to do is tell us your objectives and our dedicated Sponsorship and Promotions team will devise a campaign which fulfils them.

Who's used it in the past?

Please contact a member of the Turner Media Innovations team for details of previous sponsors.

Features / Benefits

This is a great opportunity for a brand to partner with Cartoonito and build a strong association with the values of the channel as well as the ethos of the series and grow awareness amongst both our preschool and housewives audience. Cartoonito is ranked 9th for Mutual viewing with Kids 4-9 in terms of TVRs across all commercial channels (source: BARB, Jan-April 11). Cartoonito's Kids commercial impacts were also up +115% YoY for Q1 2011.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kPreschool and housewives audience
0 - 9Female
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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