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Promote fuel-efficient motoring brands to an ABC1 audience

Provided by GreenerLiving Magazine
An outline of the fuel-efficient, low-emissions cars on the market, including benefits, technologies, costs and performance.

Tell us about the Opportunity / What is it?

News and/or features and promotions covering fuel-efficient motoring for GreenerLiving magazine's mainstream audience. Covering technical advances for traditional fuel-type vehicles, new fuel types, emerging technologies, and their current and potential benefits including costs of purchase and ownership, reliability, practicalities and performance. Also look at models available for market sectors - ie. family cars and people carriers, executive and sports vehicles - new developments and a look into the future of motoring.

What is the Marketing Objective?

a) Explain and inform mainstream readers as to the fuel-efficiency of new cars and the technologies available to enable them to make informed purchasing decisions; b) Promote brands' social responsibility by highlighting their investment in low-carbon technologies; c) Promote brands' technical achievements and provide insight into their 'line of travel'; d) Highlight desirability and appropriateness of models/ranges by target market sector; e) Create a sense of excitement and anticipation over future developments.

How does it work?

a) High-quality advertising, news and/or feature articles in GreenerLiving magazine & on the website. b) Invite public response to features by way of polls, comments, suggestions or competitions using the magazine, website and/or mobile phone interactivity; c) Run promotions in the magazine, website or mobiles in which a car or other product(s) could be offered as a prize, either as a straightforward competition or by inviting comments on a humorous or standard information or marketing video; d) Share information on respondent data; e) Publication of white label supplement.

Who's used it in the past?

GreenerLiving is relaunching this month (April 2009). A feature on fuel-efficient/new-fuel cars appeared in the February 2007 edition and is attached with this opportunity in PDF format.

Features / Benefits

Promote fuel-efficient models to a receptive ABC1 readership. Sponsorship and white label opportunities: a) Content can be re-purposed for free-standing white label supplements; b) Ongoing promotion to project brand's greener values and evaluate reader response and feedback; c) Public relations possibilities, placing stories and messages in national press; d) Ability to project a clear and coherent message on greener motoring as part of the GreenerLiving magazine/publishing package.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k60,000 readership plus online & mobile audience.
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearEDUCATE CONSUMERS
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