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Proximity Mobile Phone Marketing Using Bluetooth

Provided by Orchard
Bespoke content creation and expert delivery using Bluetooth technology. Specialist event activity and in situ installations.

Tell us about the Opportunity / What is it?

This opportunity is a generic posting for any application of proximity marketing to a target market's mobile phone using Bluetooth. Orchard have extensive experience of event based and in situ use of this technology and are able to provide an end to end bespoke service. Our service covers content creation, right through to event management and we would be happy to advise you on any brief . Using mobile, in isolation or as part of an integrated campaign we are able to bring a truly innovative and engaging dynamic to any brand's communication strategy.

What is the Marketing Objective?

We can achieve multiple objectives - from pure awareness/sponsorship associations and viral campaigns to promoting direct response; footfall via offer/discount messages or possibly web traffic or SMS response through promotional/competition mechanics. Multi Platform Apps give huge potential for bespoke event guides with menu RSS feeds and much more

How does it work?

Very simply, anyone with a Bluetooth enabled phone within range, is able to receive content. Bluetooth transmitters can be carried by PR Crew or be installed in designated 'zones' . Bluetooth is ubiquitous and free to use. The service itself is normally marketed to prompt uptake of messages and has always enjoyed hugely positive feedback from recipients.

Who's used it in the past?

Orchard have worked successfully with : Visit Britian (over 10,000 downloads) BBC Wales including Children In Need, Principality, S4/C - National Eisteddfod, Global Radio - XFM and One Network stations, Welsh Assembly Government - inc Wales Rally GB Safety Camera Partnership - Deadly Mates Campaign, Firebrake Wales, University of Wales Institute Cardiff, and many more... In a variety of locations from Shopping centres to the NEC, sending out bespoke or reformatted content using a variety of different methods, we can create a campaign to suit almost any brief

Features / Benefits

Engaging and Interactive. Free to send and receive. Recipients are in control of the process (not a spamming excercise). Viral Effects potentially massive depending on content. Can easily create Direct Response (SMS/Call/Hyperlink to WAP Sites). Variety of content formats (video, audio, games etc). Great PR opportunities, creates buzz and excitement. Simple Delivery Process. Very Little Wastage. Environmentally friendly !

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kRelates to location itself & no of people within proximity
16 - 24
25 - 34
35 - 44
All adults
Both
All
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDIRECT RESPONSE
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