This idea is archived

Psychologies Magazine-Editorial feature

Provided by Hachette Filipacchi (UK) Ltd
Opportunity for advertiser ownership of an anti ageing editorial special proposition 'Face the future'.

Tell us about the Opportunity / What is it?

PSYCHOLOGIES is a unique editorial proposition that bridges the gap between glossy monthlies and weekend supplements.This is a unique sponsorship opportunity that offers cut through and stand out in the women's market. Written and produced by an award winning editorial team. Ownership of an anti ageing editorial special which deals with age management for women. Editorial content will include an age management survey (online) a feature about women's attitude to ageing and Psychological 'self test'

What is the Marketing Objective?

Build brand awareness and deliver cut through as a stand out feature.

How does it work?

Sponsor will receive branding throughout feature, Online survey with results that can be used to enhance their PR, Branding on the editorial opener 'in association with' which features in the front half, right hand side of the magazine,Mention on contents or editor's letter and a DPS advertorial

Who's used it in the past?

Clinique - November 2006

Features / Benefits

Delivers positive brand association. This is a unique sponsorship opportunity that offers cut through and stand out in the women's market. Written and produced by an award winning editorial team.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
35 - 44
45 - 54
Female
AB
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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