This idea is archived

Worcester Racecourse Advertising Opportunities

Provided by Arena Leisure Plc
Fence, perimeter and hoarding advertising available in a picturesque environment

Tell us about the Opportunity / What is it?

Worcester Racecourse offers opportunities for innovative marketing to over 50,000 annual visitors as well as satellite TV viewers, through race sponsorship, racecard advertising, banner, jumps and trackside advertising. Very reasonable rates for whole season bookings make this an extremely attractive proposition already proven to achieve successful brand awareness at very competitive prices. The town centre is easily accessible, located very close to the M5 motorway and main line stations.

What is the Marketing Objective?

The marketing objective at the Racecourse is to raise brand awareness to a countrywide audience through sponsored races featured on satellite television and to a captive audience at the racecourse through on-site jumps and banner advertising, sponsorship of a position such as the Winning Post and racecard advertising. Racecards are often taken home as souvenirs which guarantees that placing a day or season advert in our racecard gives your promotion a life well beyond the race day. Owners, trainers, corporate and restaurant guests are each given a racecard automatically.

How does it work?

The key to success is repetition of the advertised product at a number, if not all of the 16 meetings over the 6 month season. For this reason emphasis is placed on the benefits of booking multiple sponsored races, and a whole season of banner site advertising, jump advertising board, and / or a full page in the racecard. We also offer hospitality in private boxes with stunning views of the racecourse, in private marquees beside the parade ring and in the viewing restaurant overlooking the course and the river Severn.

Who's used it in the past?

Race sponsorship and on-course marketing has historically proved to be very successful for a large range of professional businesses from Car Dealers (Mitsubishi, Hyundai, Honda), Estate Agents (Knight Frank, Savills), Construction Companies, Heating and Electrical companies, Radio Stations, Employment Agencies (Pertemps), Transport companies, Betting companies (Ladbrokes, William Hill, Skybet, Corals, WBX) Fantastic value from as little as £300.

Features / Benefits

The race title/s (6 words max) are printed in most National daily newspapers, seen by up to 3 million readers. You benefit from satellite TV coverage and TV interviews, a full page advert in the racecard, on-course banner sites and promotion during the race commentary. We also offer hospitality with the Directors, complimentary entrance badges, the handing out of flyers and publicity/giveaways at the course.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k50,000 annual visitor & all races televised on At The Races
35 - 44
45 - 54
55 - 64
Male
ABC1
C2
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
MidlandsAll YearBUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / HORSE RACING
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