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Rally Team Sponsorship: Build Brand Awareness & Reach ABC1 Males

Provided by MCR Marketing Solutions
Build brand awareness & reach ABC1 males through high impact, multimedia marketing & promotions with the MCR British Rally team

Tell us about the Opportunity / What is it?

Matt Cotton Rallying (MCR) offers a fresh & innovative way to promote your brand through the high speed world of rallying. 2nd only to Formula 1, rallying is fast becoming the most popular motor sport medium in the world, engaging the minds & souls of millions across the globe. The MCR rally team will contest the high profile 2014 British Rally Championship, creating dynamic brand awareness & marketing opportunity. Using a range of cross platform media outlets including, digital, TV, press & branding, MCR will take your brand to millions of fans & casual followers alike.

What is the Marketing Objective?

• Raise brand awareness • Brand alignment within a fast paced dynamic sport • Sampling opportunities reaching an open minded audience (T&C`s apply) • Target a potentially untapped audience • Local, regional and national promotional opportunities • Event/launch promotional opportunities • Staff incentives • Brand exposure • Audience Engagement • Media coverage including digital, TV, press and specialist publications Audience stats: 45% between 16-30. 33% between 31-45. 73% male, 27% female. 83% ABC1 with high disposable incomes.

How does it work?

Actively promote your brand via Matt Cotton Rallying throughout the 2014 British Rally Championship including: Team livery (graphics on car/support vehicles etc), branding, full team naming rights, ownership & many more entitlement opportunities. Run a promo strategy to event attendees to get your message into the heart of the audience. Corporate hospitality for VIP guests/staff, incentives & competitions. Promotional opportunities including; launch events, corporate days & site visits. TV coverage. Corporate days, competitions and much more.

Who's used it in the past?

Many brands and businesses have utilised rallying to promote and market their products. These include names such as: Martini, DC Shoes, Castrol, Abu Dhabi, Total, Red Bull, Rockstar Energy drinks, Monster, Palletforce, VK, Tesco, Dulux, Kwik Fit, Elonex, TNT, Edox watches, Easynet, Sony, Michelin, One water, FX Pro, Sky Sports, Dave, ESPN, Eurosport, Airwaves, Stobart Logistics, Tunnocks, Cullina, Royal Aero, Battery Energy Drinks, Stenaline, and many more

Features / Benefits

MCR will create a competitive brand awareness solution, offering differentiation through this exciting platform of promotion. Focusing clearly upon your brand image, we incorporate a string of emotional messages grabbing the attention of a potentially untapped audience. MCR Team Sponsorship in the British rally Championship will encompass your branding, reputation, new business & product development, advertising & promotional requirements. We will build on an inner need & desire among customers and prospective customers using this unique marketing outlet.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEvent attendance est. 2.5M. Circa 46M via TV & media outlets
25 - 34
35 - 44
Male
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP / SPORT / MOTORSPORT
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