This idea is archived

RBS Sense Magazine: Targeted Commercial Opportunities.

Provided by John Brown Media
Highly targeted, high quality lifestyle magazine for RBS/ Natwest customers earning £25 - £75k. Huge reach.

Tell us about the Opportunity / What is it?

Sense magazine is a 100 page perfect bound lifestyle magazine which is mailed quarterly to 1.3 million households. There is an opportunity for clients to run targeted advertising to relevant segments of the database and thereby increase their response. Additionally, we offer multiple ways to reach audiences. Either through traditional advertising executions or through commercial partnerships which allow brands to pay for advertising based on the response they receive.

What is the Marketing Objective?

Allows brands to sell their products or communicate their brand message to their targeted audiences. The benefits are 1. Minimum wastage 2. Maximum coverage of the targeted audience. 3. Guaranteed to be highly targeted. 4. Very Cost Effective. 5. Minimum Risk. It is an efficient way to interact with a powerful and loyal group of consumers, who are hard to reach through other mediums.

How does it work?

Sense is a practical lifestyle magazine showcasing different lifestyle situations and recommending solutions for them. It is accessible, entertaining and inspirational, but also down to earth with lots of "how to" panels. It features great writing with strong functionality, and always points readers towards the answers. Research shows that 90% of readers rate it as "good" or "very good" and that it generates responses for over 3 months following publication. This is a risk free chance to reach your target audience with highly relevant messaging.

Who's used it in the past?

Please contact us for details.

Features / Benefits

Sense magazine breaks the mould for communications in the financial services sector. Sent to customers of the Royal Bank of Scotland and NatWest, it is currently versionalised according to brand, income and product holding. This opportunity will allow additional segmentation based on DoB, gender, occupation and Acorn classification, as well as further breakdown by income and product holding.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsQuarterly magazine for 3 Million RBS/Natwest Customers.
25 - 34
35 - 44
45 - 54
Both
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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