This idea is archived

Reach 10 Million youth users with new online Drama "Twist"

Provided by Bebo
Twist is the latest online drama from Bebo, an exciting interactive cross platform sponsorship or branded content opportunity.

Tell us about the Opportunity / What is it?

Twist is the latest cutting edge Bebo Originals drama - an adaptation of the classic Dickens tale Oliver Twist. Set in contemporary London the street kids employ the Urban sport of Parkour to commit their crimes. Details: 26 x 3 minute linear video episodes, On and Offline Engagement, Extension onto DVD, Strong Urban Soundtrack.

What is the Marketing Objective?

Creating brand ambassadors, driving engagement and spreading brand awareness. Distributing branded content, and encouraging trial, offering data capture and interaction.

How does it work?

The show itself will have branding around the relevant episodes, as well as integration into the drama (Plotlines and product placement). In addition there will be cross promotion of the supporting brands' sponsored profiles to drive direct engagement with our audience. A Bebo profile is a unique way of reaching and interacting with these users - and unlike a broadcast message brands can actually develop conversations with their users. This engagement creates brand ambassadors to spread their message virally by personal recommendation.

Who's used it in the past?

Bebo Originals has attracted market leading brands, from P&G, Unilever, Coke, Mars, Cadbury, Toyota, through to MSN, Paramount Films and Warner Brothers.

Features / Benefits

Bebo can offer the sole sponsorship of our latest drama TWIST, or where appropriate integrate a range of brands into the fabric of the story. The platform will allow users to directly engage with the brands, as well as immersing themselves in intelligently branded content. Association with high production value content and a unique engagement with the youth audience: Bebo offers access to a highly engaged and hard to reach audience - with 10 million users spending on average 25 minutes per usage day on the site.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReaching over 10 million UK users each month
0 - 9
16 - 24
25 - 34
Female
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 Oct 09BUILD AWARENESSSPONSORSHIP / MEDIA
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