This idea is archived

Reach 1million with 'I Love you Dad' bespoke competition

Provided by Rebecca Garrett Media
Take part in a targeted Father's Day and World Cup themed competition promoted on Good Morning Britain and Lorraine websites.

Tell us about the Opportunity / What is it?

The competition will be promoted via pre-purchased competition slots on the ITV websites for Good Morning Britain and Lorraine reaching over 1.5 million unique users. The competition will be promoted on the Good Morning Britain and Winning Moments newsletter reaching just under 1 million subscribers and to our 32,000 social media followers.

What is the Marketing Objective?

We are looking for a selection of brands who want to take advantage of Father's Day and the 2014 World Cup to promote their products via a competition. Brand Awareness and brand exposure to a huge family audience. Data capture and business acquisition. The competitions are also archived for maximum SEO.

How does it work?

A selection of wonderful brands come together to create a fantastic prize bundle to give one lucky dad the best Father's Day ever! You brand will receive 250 words of copy, two images, one logo and two URL's and an optional promotional video/advert. Your brand logo will appear on the Good Morning Britain and RGM newsletter. You will also receive data capture from entrants that would like to hear more from your brand for use in your own future marketing. (full brief attached)

Who's used it in the past?

Here is a small selection of brands that have worked with us and appreciate the benefits of competitions in supporting national campaigns: La Redoute, Halfords. Sky, RAC, Best Bed Linen, Thomas Sanderson, Butlins, Disney Store, Laura Ashley, Swimwear 365, Mars, Aldi, Hushpuppies, Phase Eight, David Lloyd, Game, Go Ape, East, PGL, Brand Alley, Hoseasons, Moss Bros, Peacocks, Frankie & Benny's, Chiquitos, Infacare, Pineapple, Yankee Candle, Victoria Plumb, Silent Night, Littlewoods, Champney's.

Features / Benefits

Competitions are an excellent way of getting brand messages across to a large audience and wide demographic. They create greater reader buy-in and longer user engagement with the brand thus increased brand loyalty. Providing clean and up-to-date and detailed data capture allowing brands to continue talking to this engaged audience long after the competition has finished. Increased CTR and SEO.There is also an opportunity to run an offer alongside the competition prize increasing sales. Positive brand alignment and association. Competitions are very quantifiable.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2.25 million unique users per month
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
Main Shopper
DIRECT MARKETING / EMAIL
ONLINE / DISPLAY
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 02 Jun 14BUILD AWARENESS
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