This idea is archived

Reach Main Shoppers aged 25-44 with Real Radio Scotland

Provided by Real and Smooth Ltd
Sponsorship and airtime opportunities on Real Radio Scotland, covering Scotland's central belt including Glasgow and Edinburgh.

Tell us about the Opportunity / What is it?

The Real Radio Network is one of the biggest success stories in UK commercial radio. Playing a feegood mix of the best music from the last three decades and today, Real Radio delivers entertainment, community and family values with enthusiasm and fun. The network broadcasts to 2.5 million adults weekly across Central Scotland, Wales, Yorkshire, the North East and the North West. Real Radio Scotland broadcasts to 650,000 Adults 15+ listeners every week across Scotland's central belt including the cities of Edinburgh and Glasgow (Rajar Q112).

What is the Marketing Objective?

Build awareness of your brand amongst 25-44 year old Main Shoppers in Scotland's central belt.

How does it work?

There are various opportunities for brands to advertise with Real Radio Scotland, including spot-ads, sponsorship of various shows / times throughout the day such as the breakfast show or drivetime, plus online advertising opportunities on www.realradio.co.uk.

Who's used it in the past?

Nissan , Sky, Sure, Churchill and Specsavers are just a few brands who have advertised with Real Radio Scotland in the past.

Features / Benefits

Advertises will benefit from Real Radio's reach of 599,000 adults a week, and with 5.7 million* adult listening hours every week, Real Radio Scotland provides an excellent opportunity to target 25-44 year olds across the central belt. The online element also offers advertisers the opportunity to engage Real Radio listeners on another platform. Realradio.co.uk is a cost effective way of creating unique brand interaction with a very loyal audience. It can help build awareness, provide detailed information and build a customer base (*Rajar Q212).

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReal Radio Scotland reaches 599,000 Adults 15+
All adultsFemale
Both
ABC1
C2
Main Shopper
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
ScotlandAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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