This idea is archived

Reach over 310,000 unique users with

Provided by News UK
Bring your campaign to interactive life with - solid editorial & advertorial aimed at 18-35 ABC1 demographic.

Tell us about the Opportunity / What is it? combines the best of the content from thelondonpaper with additional content and services unique to the web. From watching the footage of our Video reporter Kim Taylor-Bennett flirting with Justin Timberlake on the red carpet , to being able to book tickets via Ticketmaster and dinner through TopTable delivers the editorial and services to enable people to live london. Targeted at the same 18-35, ABC1 demographic as the paper, enables advertisers to reach this audience through one brand and multiple mediums.

What is the Marketing Objective?

Primarily to build awareness of your brand but also to achieve a direct response from's highly targeted audience in a fun & dynamic way or simply to achieve salience and keep your brand and product/service front of mind.

How does it work?

Advertising with enables you to reach a young, affluent and technology friendly audience. Online advertising allows dynamic, high impact creative work with the added benefit of measurable ROI. Advertisement features and microsites also allow clients to work with to create content areas that provide the perfect environment to showcase product and services The different ways to advertise online are: Leaderboards/banner, Expandable, Superskyscraper/Skyscraper, MPUs, Pop-ups/Overlays, Buttons and more.

Who's used it in the past?

British Airways, Ikea, Ribena and Freeview to name just a few who have used this method in the past all with success (please see case studies).

Features / Benefits

A feature is that the website has positive page impressions & unique users. Of the online users: - 89% have a DVD player in their household (88%) - 72% Satellite, cable or digital TV (48%) - 68% Laptop computer (50%) - 83% Digital camera (79%). These are an affluent highly targeted demographic who are technologically savvy. What's more, pushes the creativity of campaigns to generate innovative images & ideas to capture your audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k310,000 unique users of
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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