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RESEARCH: CBS Outdoor / Future Foundation - Britain on the Move

Provided by Exterion Media
'Britain on the Move' tackles the broad implications of changes in mobility in the UK.

What was the Challenge / Background of the Campaign?

'Britain on the Move' is a departure from typical media research projects, tackling as it does the broad implications of changes in mobility in the UK. The study looks at two developments; the prominent place everyday journeys have in people's daily lives, and how the level and make-up of people's journeys has changed radically in recent years. Yet while most marketers are preoccupied with changes in society that technology has brought, the effects that shifts in consumer mobility have had on society have gone relatively unnoticed, but are nonetheless just as significant. Find out more...

What was the Campaign Objective?

UK consumers are now spending 50% more time out of home than 10 years ago (Source: OAA) - engaging with this mobile consumer has never been more important. As the market leaders in reaching consumers on their daily journeys, CBS Outdoor has helped identify the changing face of Britain's mobile consumers, their value and how best to capture them.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsConsumers on the move. Sample of 1800 people questioned.
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
All adults
Both
All
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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