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Research - What Happened to the Teenager?

Provided by Bauer Media
Gucci dresses and dropped air compressors - the daughters of Sex and The City want it all and they want it now.

Tell us about the Opportunity / What is it?

Bauer Advertising Insight presents new research that demonstrates the huge value of teenage girls.

What is the Marketing Objective?

To look at the amount of money teenage girls spend and their purchasing habits.

How does it work?

Please check out the Insight section on emapadvertising.com for the What Happened to the Teenager? videos and full details of the presentations.

Who's used it in the past?

Bespoke Research Opportunities are avaliable.

Features / Benefits

Teenage girls have a significant amount of financial clout: - Money in their pocket = £495 million - Money spent on them = £3.1 billion - Money spent under their guidance = £4.8 billion Total Financial Clout - At least £8.4 billion a year - She is shamelessly obsessed with looking good: 93% agree that looking good is important - Technology for her should create dialogues not monologues: 87% of 10-12 year olds own a mobile phone and 96% amongst those 15-16 - 35% feel closer to mum than their best friend, 39% of mum's ask them for advice when buying clothes

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsover 2,500 teenage girls
0 - 9
16 - 24
Female
AB
ABC1
MAGS / CONSUMER
MOBILE
ONLINE
RADIO / REGIONAL
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearRECRUITMENTRESEARCH
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