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School Run - Outdoor 6-sheet campaign

Provided by Primesight
National roadside proximity coverage of the elusive dual audience of mothers and children on the school journey

Tell us about the Opportunity / What is it?

There are 3 tiers of coverage available on National/ Regional distribution; The School Run consists of 3400 panels covering 3200 of the UK’s biggest schools (1.6 million kids aged 4-16 and 62% of all mainshoppers). Primary which consists of 2400 panels covering 1900 Primary schools (448,000 kids aged 4-11 and 55% of all mainshoppers). And finally Secondary-1800 Panels covering 1300 Secondary schools (1.2 million kids aged 11-16 & 51% of all mainshoppers).

What is the Marketing Objective?

To raise brand awareness of your product through its frequent exposure to the target market whilst on the school journey. Uniquely designed Outdoor campaign to target the elusive dual audience of mothers and children. The opportunity to communicate a “bi-daily” message allowing children the opportunity to play on parental weaknesses as holder’s of disposable income.

How does it work?

Our head-on illuminated displays are positioned strategically on major school routes to the largest primary and secondary schools across the country, giving your brand maximum visibility. As the only outdoor campaign designed to reach this elusive dual audience it offers unique coverage for a diverse range of your products.

Who's used it in the past?

VW Touran, Turner Entertainment’s Cartoon Network, Nintendo and L’Oreal have all taken advantage of the School Run campaign, targeting separate elements or combining the audience.

Features / Benefits

All panels are within 500m of primary and secondary schools and are located on the major arterial routes approaching the individual schools, offering extensive UK coverage. School Run offers unrivalled dual targeting of this elusive mobile audience on a repetitive daily basis, delivering both brand awareness and impact for your brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 1,600,000 kids aged 4 to 16 yrs old,
0 - 9
25 - 34
Female
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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