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Sky Box Office Movies 2008 Sponsorship

Provided by Sky Media
Exclusive sponsorship of the premium pay per view movie service in the UK. Guaranteing 12 million sponsor credits across a year

Tell us about the Opportunity / What is it?

Sky Box Office is the definitive service dedicated to bringing viewers the movies they want, when they want them. Offering: choice with up to 25 movies a night; immediacy with films starting as often as every 15 minutes; simplicity with very few simple steps; range, with movies across all the key film genres. Sky Media can offer a sponsor exclusive sponsorship of the entire Sky Box Office service, Sky Box Office content within Sky Movies Active and ownership of all associated online content for 12 months.

How does it work?

Each film is preceded by a 70” commercial break followed by a 20” sponsorship credit going into the movie. Sky can guarantee 12 million sponsors credits across the year. In addition, SBO is the lead content driver for the interactive application, Sky Movies Active and each month’s biggest blockbuster provides the cover feature for Sky customer magazine which has a monthly circulation over 7m. This opportunity can be extended to offer, branding and competitions on both platforms and can be integrated into any press and interactive strategies alongside online.

Who's used it in the past?

Sony Wega TVs UIP Film Distributors Combined with ownership of advertising minutage, can offer a sponsor with multiple products an excellent opportunity to showcase product range and target against best audiences for film genres.

Features / Benefits

Lead association with the biggest movies accessible on TV Premium product paid for over and above subscription guaranteeing an attentive engaged and up-market audience. Cross-media opportunity that offers point of difference from competitors Opportunity to extend association into a retail environment Guaranteed delivery of sponsorship credits Multiple platform opportunity that can drive business via sponsors online properties. Sky Box Office will feature in the first-ever HD channel line up offering sponsors early association with the most significant innovation in TV

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k
25 - 34
35 - 44
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 08 - 31 Dec 08DRIVE TRIALSPONSORSHIP / MEDIA
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