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Sky News Pollen Report - a unique sponsorship opportunity.

Provided by Sky Media
Sponsor Sky News Pollen Report - a 10 -15 second daily bulletin following selected weather reports 4 times a day.

Tell us about the Opportunity / What is it?

The Pollen Report will be a 10 - 15 second daily bulletin following selected weather reports across the day. The report will highlight the Pollen levels across the UK giving viewers a range of high, medium or low by region. There will be four daily reports all presented by a Sky News weather presenter.

What is the Marketing Objective?

The opportunity can provide brand stand-out and will maximise brand awareness.

How does it work?

The sponsor will receive 7 seconds of both opening and closing audio- visual TV credits, as well as a permanent banner and skyscraper across the Healthcast section of Sky online. The sponsor will also receive a futher 150,000 banners to run across Sky Weather online for the duration of the 3-month campaign. Full banner branding will also be given on Sky Text Pollen count pages which have communication to over 3.5 million weekly viewers.

Who's used it in the past?

This is a new opportunity with no previous brand association.

Features / Benefits

Sponsorship of The Pollen Report provides the sponsor with a quality environment to deliver directly to an upmarket, affluent audience. The opportunity will provide brand stand-out and a point of difference to your communication strategy.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k7.7% ABC1 UK Adult Population
25 - 34
35 - 44
Female
AB
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 08 - 31 Aug 08BUILD AWARENESSSPONSORSHIP / MEDIA
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