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Sky One Science Fiction Sponsorship

Provided by Sky Media
Exclusive broadcast sponsorship of Sky One's highly acclaimed Sci-Fi programming.

Tell us about the Opportunity / What is it?

Sky One is offering a unique opportunity to become the sponsor of its brand new Science Fiction programming. All the new shows are innovative, provocative and modern, delivering the very best from the US Networks. Currently, there are 5 Sci-Fi programmes in the package, although others can be added as new programmes are acquired and subsequent series commissioned. Eureka! New Series September 06; The 4400, Series 3, September 06; Stargate SG-1, series 10, October 06;Stargate Atlantis, series 3, October 06; Battlestar Gallactica, series 3, January 07

What is the Marketing Objective?

• Branding • Awareness • Communication through Association • Shift brand image • Competitive edge • Brand Status

How does it work?

The Sponsor will have its creative idents broadcast before, during and after each show within the package. The sponsorship deal can be extended to use Sky’s wider offerings including the use of online, interactive, mobile TV and other off air opportunities.

Who's used it in the past?

Domino’s Pizza, Olay, Simple Skincare for Men, Brylcreem, Nivea, Coors THQ have successfully used Science fiction sponsorship on Sky One and Two to introduce new computer games to the UK market.

Features / Benefits

• An opportunity for a brand to associate with some of the best new programming from the US networks • Communicate with a younger group of viewers, averaging higher disposable income than their terrestrial counterparts • Sponsoring US drama on Sky One offers large coverage, longevity and presence across most nights • Salient brand association • Build brand awareness with an interested “choose to watch” audience • Bespoke sponsorship effectiveness research

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 06 - 01 May 07BUILD AWARENESSSPONSORSHIP / MEDIA
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