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Sponsor A Place in the Sun and reach 1.6m ABC1 Adults

Provided by Discovery Networks Europe
Opportunity to build a unique association with the popular series 'Place in the Sun' on Discovery Real Time and Travel & Living

Tell us about the Opportunity / What is it?

A Place in the Sun is a long running hit series in Discovery's lifestyle portfolio. Amanda Lamb the queen of property search abroad travels to South Africa, the Caribbean, Florida, Australia and all over Europe in search of the perfect property within her clients budgets. All programming could be accredited and promoted as 'Product X - Sponsors of Place In The Sun' to add cohesion to the package. This also means that the same sponsorship credits can be used for each show if desired. N.B. In accordance with existing sponsorship.

What is the Marketing Objective?

Build brand affinity and reach your target audience

How does it work?

APITS on Discovery Real Time: Approx 25 hours per month APITS on Discovery Travel & Living: Approx 360 hours per month Opening and closing credit = 15" each Bumpers per centre break = 2 x 5"

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Reaches 3.1m individuals and 1.6m ABC1 adults - Run a red button through all programming. A previous campaign used this function to send out property brochures on the Travel and Living channel only. This was a huge success and they received an average of 2000 responses per month.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k1.6m ABC1 Adults
35 - 44
45 - 54
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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