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Sponsor a unique drinking water scheme at UK Festivals

Provided by FRANK Water
Align with FRANK Water, save festival goers money, reduce plastic waste and fund safe, clean drinking water projects in India.

Tell us about the Opportunity / What is it?

FRANK Water FreeFill has been developed to drastically reduce the plastic bottle waste at festivals and large events. This removes the cost of purchasing multiple bottles of water onsite for the festival goer, whilst reducing the festival organisers landfill and recycling costs. With 100% of the profits from this scheme funding FRANK Water's clean water projects in India and developing countries, it also ticks many CSR and sustainable/eco-friendly objectives.

What is the Marketing Objective?

Brand awareness at popular UK festivals and association with supporting a scheme that is 100% committed to funding sustainable community run projects providing access to clean water for thousands of people in developing countries.

How does it work?

FRANK Water has partnered with a number of high profile music and sports festivals to provide this innovative and unique scheme for over 500,000 people during 2011. Each festival will have 3 fixed water stations positioned in high-footfall areas alongside 4 portable units which can be moved around the site according to demand. Festival goers purchase a refillable and reuseable bottle which entitles them to unlimited free refills of filtered and chilled water for the duration of the event. All water stations are manned by our trained team of volunteers.

Who's used it in the past?

FRANK Water has been present at over 40 festivals to date, with the FreeFill scheme being successfully trialled last year at WOMAD and Greenbelt festivals prior to the full launch at the Event Production Show in February 2011.

Features / Benefits

We can offer massive brand awareness with an audience of over 500,000 people seeing YOUR brand alongside a revolutionary, eco-friendly project through which YOU can make a difference. Dedicated social media campaigns, branding throughout the water stations onsite and staff clothing, website linking and promotion through our PR and Marketing campaign during 2011. As 100% of the profit from the scheme funds clean water projects in India, there are opportunities to visit the project and village that YOUR support has funded.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWill reach over 500,000 16-35 year olds during 2011
16 - 24
25 - 34
Both
ABC1
C2
Students
NON-TRAD OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 11 - 30 Sep 11BUILD AWARENESSSPONSORSHIP / ARTS
SPONSORSHIP / MUSIC / POP
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